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More complex and robust than the text message, phone alerts represent the modern wave of communication that puts more power in the business owner’s hands, and it’s arguably the best ROI feature of all.

Like texts, phone alerts deliver straight to users’ phones when they’ve installed an app. Unlike texts, they have a wide range of customization options that can increase user engagement. So as a business owner, you’re probably asking yourself a few questions:

  • What are the main benefits?
  • How do they work?
  • What best practices should I follow?

We’ve got you.

Why do people use phone alerts?

The power of the phone alert depends on your perspective. To users, the phone alert represents instant access to information with little to no energy on their part. Worried about an event being cancelled? Looking for the latest deals? Phone alerts deliver key info without costing users time or money.

For businesses, phone alerts offer a wealth of benefits:

  • Share deals and promotions instantly
  • Improve customer communication without impacting your schedule
  • Automate internal processes
  • Up visibility just by establishing a mobile presence

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How do I send them?

Sign up today for one of our digital marketing packages that include phone alerts. You can target the right person with the right messaging rather than bombard everyone with the same tired, generalized campaigns. Users are more likely to appreciate what you push when they recognize personalization.

What makes a push notification valuable?

Regardless of how users opt in, it’s key that they’re rewarded with messages that are worth their time. A phone alert is an extremely beneficial tool—a direct line to your customers’ primary communication tool.

So what is “value”? Your phone alert should encourage user action that benefits them and informs you. While they redeem offers or learn something new, you reap the ROI rewards and analyze engagement data to iterate on your marketing strategy. It removes the guesswork, giving you direct insight into what’s working and what’s falling short so you can continue to modify and monetize.

How do push notifications appear?

Both operating systems have banner notifications that pop up at the top of the screen when the device is in use, as well as a notification center that users can access by swiping downward. iOS users enjoy a bit more control—they can customize individual app notifications, from sounds and vibrations to notification type (banner, alert, badge app icon). Some users enable sound alerts while others keep it silent, opting for vibrations or nothing at all. Overall, it makes for a highly personalized experience.

What are location services?

Both Android and iOS prompt users to enable location services. When a user opts in, the device periodically sends location info to the app. This is a fantastic feature for both businesses and users because it facilitates targeted, relevant messaging. Taco Bell has mastered marketing via location services with its “Happier Hour” campaign. The app sends deals and coupons to users when they’re nearby a location. Similarly, Locovery notifies you when you’re close to a business you’ve visited, increasing redemption rates.

Location services ultimately help you give your customers the special treatment they want, popping up on their screens at the moment they’re most likely to engage. It’s a simple way to say, “Hey, I know you’re in the area, and we have a great deal for you.”

-JANA BARRETT